We’ve heard it before: “You only get once chance at a first impression”. The same is true for your business.
It’s all too easy to be proud of what we’re doing and the idea that we’ve come up with, while thinking to ourselves: “This is a great accomplishment! People will want to buy this, it’ll practically sell itself.” You hop onto Facebook and start posting about your goods/services without putting a lot of thought into what you’re greeting your customers with.
So, you’ve come up with a great product and you’ve just finished hand-crafting your first line of hand-soap and you’re hoping to make a bit of money on the side selling to people locally. You’ve made a great first move and jumped onto Facebook and posted to a few groups and on your wall, but you’re not going as much business as you would like.
The problem can lie with that first impression, which is the start of the trust-based relationship you must build with your customers. Increasingly, people judge a business based on their online presence with 43% of people determining the credibility of a business based on the design of their website and over 90% of people rejecting a business based on poor design. It’s now more important than ever to make a good impression and stand out from your competition.
People are also inundated with so much information these days that it’s easy for them to lose track of a Facebook post and forget about it as it’s drowned out by everything else that’s happening in their feed, which is a shame because your product could make the perfect gift for someone, or you service could be just what they’re looking for.
Before you jump head-first into marketing your product, ensure you have a clean and modern website which clearly outlines your product or service. Create an about-page which tells your story, so your visitors can get to know you a little better. Include an easy-to-use contact form which helps people get in touch with you.
For Facebook or other social media, you should have a bright and appealing ‘image-based’ advert. Users will pay it a lot more attention than they would a text-based post and it’ll help you stand out. Clicking on through to your website will be tempting and easy.
Once on your website, the information you wish to share won’t get drowned out like it might have done on Facebook. Potential customers, now familiar with your web address, can visit it again at their convenience – and they won’t have to hunt through several different posts to find the information they wanted.
At Clear Simple Design, we specialize in creating stunning websites and simple, professional branding for small businesses and sole traders. If you’re interested in kick-starting your business and making a great first impression get in touch with us and start a project today!